Objective:
Birds Eye had made the decision to reposition itself into a highly focused, branded frozen vegetable and specialty foods business. Their challenge was to right-size their organization to support this business and to eliminate wasted or unnecessary spending. In addition, Birds Eye was keenly focused on accelerating organic revenue growth.CEO Neil Harrison had utilized the EHS process while he was at H.J. Heinz and believed that this proven tool would help him achieve his goals faster and with certainty.
Industry:
Consumer packaged goods foodKey Facts:
- Privately held
- Revenue: Approximately $900 million; employees: 2,660
Results:
- Exceeded objective for incremental earnings
- Results equally balanced between revenue growth and cost reduction
- Developed improvements to important cross-functional initiatives including demand planning and strategic sourcing
- Extraordinary insights about people and processes; developed platform for ongoing continuous improvement






